Logo design | Brand identity design | Motion graphics
Empath is a project that I created while doing a brand identity design course. I decided to create a fictional brand that embodies one of the values that is most important to me: empathy.
I envisage empath as an organization that encourages empathy by giving workshops, talks and through different products such as playing cards.
The logo is formed by 2 hands that "hug" the word empath as an empathic gesture. The italic font of the m highlights the sound of the word and makes it dynamic and playful. The vibrant green makes the brand lively and the neutral colors help to keep a sense of calm that make sense with the concept of empathy.
The brand follows some of the current trends, such as the vibrant green in combination with neutral colors, animation, gradients and geometric shapes.
